Everyday Marketing Ideas

Exhibition stand design provides one of the best marketing tools available to exhibitors who wish to communicate their product/s and/or brand to the public and business to business sector users.

With a huge choice of exhibitions to choose from, companies find themselves attending exhibitions that are not directly related to their core product or service. This can be presented at a local level or on a global platform.

An exhibitor attending their first exhibition would be offered the option of a shell scheme stand, by the organisers, which consists of a rented floor space complete with carpet, walling, facia and normally a basic lighting track and electrical socket. The exhibitor has the choice of bringing their own display units, counters etc or hire direct from the official contractors nominated by the show organiser and found in the exhibition Manuel.

Seasoned exhibitors would often employ an exhibition stand designer who is often either directly commissioned by the exhibiting company themselves or via their communications agency. Either way, the exhibition stand designer will take a design brief from the exhibiting company and design a three dimensional concept based around the brief.

The exhibition stand designer will pull on all the resources available to him/her taking inspiration from objects and images found around his/her immediate environment such as structures, colours and textures.

Often the exhibition stand designer will restrict his creativity to his/her client’s budget. This often presents a major challenge during the creative process, but can attract some very creative and unique ideas, ideas that can set the designer apart from his contemporary’s and his/her client apart from their competitors.

Often, the exhibitor will find themselves located within the exhibition hall very close to their competit Read the rest of this post »

This chapter of my five (5) part series will assist you in creating direct mail marketing pieces that convert like crazy.

With the direct mail competition these days, your direct mail marketing campaign must be phenomenal to get the type of response rates that you are hoping for.

Before laying out your direct mail piece, there are several components to heavily consider in order improve the overall effectiveness.

Copy

Direct mail marketing copy must be strong and enticing in order to get a response. Some things to consider when writing copy are:

• Is your copy clear?
• Is it powerful?
• Is it emotional?

A great deal of sales pieces tug at a consumer’s emotions and when you choose the right audience to mail your piece to in combination with effective copy, you are going to get an increased response rate.

Your copy does not have to have a ton of words to be effective, but they must be the right words.

If you are concerned about your ability to write effective sales copy, consider hiring a ghostwriter who specializes in this area to write it for you. Direct mail marketing can be expensive, so you want to be sure your ad copy is compelling.

One of the first things that the reader will notice is your headline, so that needs to be extremely powerful. Your headline should contain the number one benefit that the prospect will receive by responding to your offer.

Many people just starting out get “Benefits” and “Features” confused. An Let me briefly try to explain the difference here:

Features: Characteristics that physically describe your product and/or service. A feature is something you will find on a technical specifications page. (eg. The new computer has 1 GB of Lightning RAM installed)

Benefits: Descr Read the rest of this post »

Holding an even is a great way to boost publicity. Funny thing is you need to publicize your event, to get that publicity! The last thing you want is disappointing publicity for an event that could have really got your name out there, and established your business. By taking advantage of a couple key elements, and knowing how/why they are important, the best event publicity is only steps away.

Be audience conscious. Keep in mind that not all event topics or event types cater to everyone. It may be best to put your interpersonal skills to good use when a smaller crowd is involved. That way, the person you’re speaking with will get a better sense of what you and your business is about. When dealing with a larger number of people, it may more useful for you as a respectable public figure to speak to all members of your audience at the same time.

Identify the occasion. Ask yourself this question. Is my event worth talking about? Make sure that your event revolves around a topic of interest. You want your event to be news worthy and have substance. Otherwise people won’t likely be interested in attending. It won’t do your reputation any good, either.

Create a plan. First and foremost, put someone in charge. Publicity can become a mess if too many people are involved. Although it’s helpful to assign small tasks to a few people, there should be one person responsible for overseeing and managing the arrangements. Second, do the planning for your event far in advance. Make a decision on how you want to inform others about your event. Then organize a system for making your plan work. Create a schedule of these activities to keep you organized.

Provide correct information. Present the 5 Ws: Who, What, When, Where, Why. The most important thing is to make sure you give accurate information such as the date, tim Read the rest of this post »