Authors & Expert Media Bio Tips For National TV, Radio, Print & Internet Outlets

Secrets Revealed On How To Create An Outstanding BIO The Media Will Love

Create A BIO That Tells The Media What They Need To Know In A Nutshell

Plus Learn What Does Not Belong In Your Media Bio

Follow these simple steps to creating a powerful media bio designed to get you booked on the media of your dreams.

1. Your author or expert media bio should always begin with your credentials, academic achievements, professional and academic affiliations.

2. If you are the author of books, papers, and/or studies note those next along with the names of the papers and studies and where they appear etc so the media can document them.

3. List your areas of expertise.

4. List the years you have been active in these areas and your fields.

5. List any involvement in any association, achievements or awards you have received in your field.

6. List media appearances TV or radio and quotes in magazines in newspapers.

7. What does not belong in a bio: your personal family history, personal triumphs or tragedies unless they are tied into your area of expertise, your birth place. You can include the location where you currently reside or practice as this can be important if the media would like to book you for a radio or TV segment.

8. Information has to be absolutely accurate, up to date, and easily verifiable as the media has resources to check out your information.

9. Be sure the bio on your website is exactly the same and consistent with the bio that you are presenting to the media. You can always offer an expanded version on your website. However, you should not be inconsistent with your bio. You can certainly have other info on your website but the bio must remain consistent with the one you present to the media.

10. The purpose of a professional bio for use in the media is to give them a sn Read the rest of this post »


Comments: Be the first to comment

Commercial Printing Options That You Can Have

Commercial printing has opened the door for people to have access to printing materials anytime and anywhere. Since most commercial printing services include online affiliates, creating your very own designs and seeing them in print is so much easier.

Here are some of the commercial printing products that you can avail of and some of the options that you can use:

Business cards - business cards are nice and compact, making them the perfect materials you can use when you want to improve your business connections or your social network. Business cards are also instrumental when you want to make that great first impression that you need to reel in prospective customers. Try and print your business cards on thick premium 14pt cover and coat it with either gloss or matte finish depending on your preference - flash your card and wow them in an instant.

Brochures and flyers - brochures and flyers are very versatile materials that you can use in a variety of ways. Leave them in racks or hand them out to people, there are no limits in what you can do with brochures and flyers. Not only that, the freedom that you have with your design allows you to do custom sizes and experiment with different types of folds.

Catalogs - what more to better represent your products and services than to print full color catalogs. With full colors you can help your clients to accurately what your products look like. You also can print in any size and in any number of pages that is divisible by 2.

Postcards - go with the direct marketing trend and print your postcards in full color. Wow potential customers and keep them from throwing away your direct marketing materials. pique their interest with your unique design using custom sizes and die cutting services. Not only can you specify the exact dimensions of your prints, you can also form them into Read the rest of this post »


Comments: Be the first to comment

What Happened to the Baby Boomers Market?

The baby boomers population was born between 1946 and 1964; therefore the baby boomers are between the ages of 44 to 62.

As you can see, there is almost 20 years difference between the younger boomers and the older boomers. When the older boomers were buying real estate in the 1970’s, obviously, the younger ones were still in school.

As the boomers are growing older as a group, however, their differences in age is not so obvious anymore, and this is why!

In 1976 for example, boomers born from 1946 to 1956 were between the ages of 20 and 30 years old, and were buying real estate, that is why the real estate business was experiencing a never seen before raise around those years. That same year, however, boomers born from 1957 to 1964 were between the ages of 12 to 19 and were still crowding the schools, not the real estate market.

What does the baby boomers population mean for you today? Thepopulation is still the biggest market, but the market has changed as the boomers have grown older. They are not crowding the real estate business or schools anymore, but they are actually the perfect candidates for one and the same area of business.

The market I am talking about is the health and wellness market. People in their 40’s as much as people in their 60’s are thinking about staying and feeling younger and healthy.

So the point is; if you are thinking about working for yourself, changing careers, looking for a new business venture, investing money or just making extra cash, you should look into the health and nutrition, anti-aging, and wellness areas.

Supplement nutrition products, anti-aging creams, energy drinks and the like, are hot markets these days. Don’t ever under estimate the baby boomers market which today more than ever still is the biggest market.

Read the rest of this post »


Comments: Be the first to comment

« Previous Entries
Next Entries »