Everyday Marketing Ideas

5 Different Mediums Offered by Online Printers

Online printers make the job of ordering printed stationery easy and convenient. With different paper weights, sizes and finishes there are any number of variations for your printed work. The following shows details of the various printed mediums available by online printers and book printing companies.

Understanding what is accessible before placing your order will ensure the online shopping experience is a simple one.

Paper Weight - Grams per Square Metre (GSM)

1. 80 gsm

80 gsm is equivalent to any standard copier paper. This might be ideal for ‘With Compliment’ slips or a one page leaflet where you need a bulk printing run.

2. 80-130 gsm

80-130 gsm is mostly used for flyers or any material used as part of the general letterbox distribution or for other high turnover promotional material.

3. 130-150 gsm

130-150 gsm paper weighted greater than 140 guarantees the print will not show through on the other side making this weight the best to use in brochures, flyers and newsletters where printing is required on both sides.

4. 200 plus gsm

200 plus gsm is a thick high quality paper that does not need to be folded. Posters and calendar printing are a good example for using this weight of paper.

5. 300 gsm

300 gsm is the standard thick card used in printing business cards.

Matching the right paper weight with the many different sizes available will result in a satisfactory product finished to your specifications.

Sizes

Matching the right paper weight with the many different sizes available will result in a satisfactory product finished to your specifications.

Measurements for A6 paper are 105mm X 148mm (A5 folded in half)

Use A6 for labels and cards.

Measurements for A5 paper are 210mm X 148mm (A4 folded in half)

Use A5 for the larger flyer or leaflet.

Measurements for A4 paper are 297mm X 210mm

Use A4 for letterheads as this is the standard letter paper size.

Measurements for A3 paper are 297mm X 420mm (2 times A4)

Use A3 for calendars and smaller posters.

Measurements for A2 paper are 420mm X 594mm (2 times A3)

Use A2 for large posters.

Measurements for A1 paper are 594mm X 841mm (2 times A2)

Use A1 for larger posters.

Measurements for A0 paper are 841mm X 1189mm (2 times A1)

Use A0 for wall banners.

Measurements for DL paper are 99mm X 210mm (A4 folded in 3)

Use DL for the standard flyer or leaflet and ‘With Compliment Slips’

Finishes

Bond is a flat non-reflective surface for use with general stationery lines.

Silk is slightly reflective with an ultra smooth finish.

Gloss is completely smooth with a shiny surface ideal when you want to make a statement.

Not only is there paper weights, sizes and finishes to consider but the use of colours for your printing needs. Some printers offer colour printing at the same price as black and white for certain lines so be sure and check out all the options available.

Dark Horse Print & Design has uniquely combined the skills of experienced Graphic design staff, with expert printing machinery and staff. For a free sample pack, please visit Business Cards.

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Printed Newsletter Can Benefit Your Business

Newsletter is one of the best ways of promoting your brand. Unlike other promotional tools like banners and flyer which promotes in a burst, a newsletter promotes your brand periodically. It is one of the best ways to inform your clients about the latest happenings in your company and industry. It also doesn’t symbolize outright advertisement and thus serves the purpose of bringing benefits to your brand better. Here are a few benefits that a newsletter can bring to your business:

• Newsletters are like a stealth way of advertisement. They do not irritate the clients with their hard selling techniques but put the message across in a very simple manner. It is no wonder the craze that many business organizations have for their newsletter.
• Newsletters give you the option to make the clients aware about the work culture in your organization. This isn’t possible with any other form of printed advertisement.
• It is the most informative promotional material for any business organization. You can talk about the latest technological up gradations in your organization or the policy changes which will benefit the customers.
• It keeps the familiarity factor running for your business. A periodic newsletter reminds the customers of your organization and business. Since they are not hard selling like other forms of promotion, they strike a chord with the clients.
• Newsletters have a much more wider reach than posters and flyers which are generally distributed among the masses. They are also a very targeted promotional tool unlike many others.
• A monthly or quarterly newsletter acts as a reminder to many of your clients. It doesn’t sound like an advertisement campaign but in a subtle way ensures that your clients still identify with your brand in the market.
• It serves as a public relation tool for your business organization. If your organization has a huge number of people subscribing to the newsletter you can even sell advertisement spaces on it to earn the cost of the newsletter.

A good newsletter can only come from good printing. It is important that you hire the services of a good printing service provider for your printing job.

About the Author:

Shawn is an expert in topics related to Printing & Graphics. He is the VP of marketing for http://www.PrintPapa.com, a Printing & Graphics Firm, located in Santa Clara, CA, USA. PrintPapa’s experitse is in printing short runs of 50 to longer runs of thousands of sheets. So from Flyers to Brochures to Booklets we do it all. Order a FREE sample kit by going to http://printpapa.com/samplekit to checkout the paper and also the printing quality.

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