Everyday Marketing Ideas

Why You Should be Advertising with Instagram

Individuals are not the only people using Instagram, so are businesses. Businesses may be missing out on a golden opportunity to build brand awareness for their companies. A growing photo-sharing site, Instagram, continues to grow in popularity, and with thousands of users joining the site daily, businesses should definitely evaluate whether or not it is a good idea to be advertising with the app. Many direct response marketing agency experts agree that there is enormous potential in using Instagram for advertising purposes.

Community building via Instagram is one reason why you should be advertising with Instagram. Instagram users are able to follow their favorite brands on the photo-sharing site. When brand enthusiasts follow a brand on the site, they are laying the groundwork for a strong community where robust conversations can occur.

If your business has anything to do with selling art, catering services, clothing or anything else with a strong visual appeal, the site could be a good fit for your advertising needs. Because the site is all about sharing content, creating, uploading and sharing large volumes of content is strongly encouraged. This type of site allows users to see the product and get a feel for what it may have to offer.

Hosting contests is another way companies are using the site. Brands are making their approach to customers more interactive and engaging. These brands have even taken on hosting their contests on the site. Followers are invited to share their favorite pictures of a product being put to use. The best submissions are awarded some sort of prize. They are going where the numbers are to drive interest in their products and services.

Customer feedback is gathered through the site. Businesses are able to gather feedback on recent events held. Followers can submit feedback to newly released products. If the customer feedback is substantial enough, businesses can take the feedback and use it to tweak the product or service. The company could even invite the follower to continue the discussion offline in person.

There are also networking opportunities abound on this popular site. In addition to finding new customers, the site can be used to discover new opportunities to connect with other brands. Potential partnership opportunities and relationships can be cultivated in this informal, yet powerful site.

In addition to being a free and easy service to use, there are number of other benefits from using a site like Instagram for your business advertising needs. If you are a business owner, you probably should be advertising with Instagram. A direct response marketing agency could potentially be an asset to a company exploring this option.