Everyday Marketing Ideas

Pop Up Displays – A Fast and Easy Option For Portable Marketing

If you or your sales team is considering investing in new trade show and expo booth display, you’ve probably discovered that there is a wide range of choices available. Pop up trade show booth displays are designed to create an instant business environment at a convention or expo. There is little doubt that a dynamic boost in sales can be generated through off-site brand identity efforts. It is important to find the best display for your trade show needs.

Common considerations for your selection of trade show booth consist of size, budget, portability, ease of use and whether or not the display can be changed to adapt to different booth sizes, expandable into varying configurations and if it can be easily fitted with new graphics. Among the variety of displays available to purchase or rent are certain distinguishable types: custom, hybrid, modular, truss, roll up and pop up displays. All these types have both positive and negative attributes for you to factor in and weigh. The purpose of this article is to focus on one particular type: the portable pop up display trade show booth.

Pop up display trade show booths can vary in size, from small table-top up to multiple-frame deluxe configurations that can fill a 20′x20′ or larger booth space. Most commonly they consist of either a straight or curved framework that collapses for transport and expands & locks in place for display. Then magnetic bars are attached to the pop up display frame and graphic panels are attached to the magnetic bars. Shelves and lighting are available to add focus to merchandise.

Pop up displays are easily portable because they pack up into a hard-shelled case for shipment by common carrier or as airline luggage. Set up and breakdown can be accomplished in just a few minutes by 1 or 2 people requiring only minimal skill. Graphics can be either fabric or laminated panels that roll up and slide into the pop up display case.

Two of the newest industry innovations in the pop up display type: those which are designed with a more open curve and those that come with a shipping case that opens from the side (like a clam) instead of the top. First, the open curve design dramatically enhances the visibility of your graphics and allows them be seen from a wider viewing angle. Secondly, the clam shell case can cleverly covert into an open counter, complete with internal shelves; a perfect place to stage demos and sales. Plus a graphic panel wrap for the counter completes your branding set up.

Be sure you select a pop up display with a good warranty. Higher quality units come with a limited lifetime warranty on hardware. Some mid-range units have a one-year warranty. Short-term or ‘no warranty’ pop up displays are not recommended.

Pop up displays are a great investment for you or your sales team to consider for your next trade show. For ease of use, changeability, expandability, portability and effectiveness, the pop up display is hard to beat.

To learn more about Pop Up Displays visit my site. We carry a broad range of trade show booths and many other types of Displays. Go To: http://www.adagedisplays.com/PopUp/Booths.html