Everyday Marketing Ideas

Packaging Essentials For a Bakery

A bakery business carries a wide selection of food that items sold in small or large quantities are usually packed in different boxes. For regular takeouts and bulk orders for gift-giving purposes, an attractive package is usually needed; usually, when special orders come, customers get particular with the packaging that a well-presented and suitable box design helps.

A bakery with good packaging helps in not only special orders but also for brand recall. With a little bit of creative input in using print materials, you can provide different other needed items for your customers.

1. Sticker Labels for Customer Cards: For large orders meant to be given in uniform format, using sticker labels with name imprints will be a faster and more convenient way to package the bakery goods. For example, corporate giveaways can have their logo labels in sticker format. This will not only be convenient for fast packaging, but will also have a uniform layout, good for company giveaways.

2. Hang Tags: For more intimate gift orders, hang tags can be used as a decorative print. You can also have a much larger tag print for your customers to have a tag to fill up the recipient’s name. Lastly, the largest hang tag can serve as a greeting card; a lengthwise shape can be more decorative than a simple rectangular print.

3. Mini Brochure Attachments: Along with your packaging, offering mini brochure prints can be the time to advertise. A mini menu-type brochure gives customers more selection of items that can be bought for other occasions.

4. Envelopes: For orders for formal affairs such as weddings and anniversaries, custom-made envelopes can be a good greeting card wrapper.

Aside from the standard boxes for your shop, packaging your bakery items according to your customer’s requests and purpose adds better service. As you customize your packages and include your bakery’s main theme also helps in being remembered.

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