How to Get More Business From Your Business Card
December 30th, 2009 Filed under: Uncategorized — Marketing Ideas Author
No doubt about it, everyone who has a business card nowadays needs to have a business card. The business card may be just a small piece of paper, but when it comes to making a lasting impression and getting your message out, it is a valuable tool and one worth investing in.
There are some key elements you want to have on the card which should include a logo, business name and contact information, and the services or products. Optional elements to consider is a photo – professionally done is best – a memorable statement about your company, a mission statement, and hours of operation. Since the space on the card is primary real estate, use both sides for printing which can help maximize your company even more!
When designing a business card, many people do it themselves by using a kit or using a template from the Internet. If you want to stand out and really make a greater impact with your card at business events and networking functions, consider working with a graphic designer. They have specialized technical knowledge and expertise and many can work with your budget too.
A good business card needs to convey information in a small space. Use a card stock that is suitable for your business. The heavier the stock gives the impression of stability and substance. For a creative element and if your budget permits, consider a die cut or a card with embossing.
The most important tip is to carry your business cards with you at all times! Your next customer could be waiting behind you in line at the grocery store or working out on a treadmill at the gym. Always be prepared no matter where you are.
Janet O’Connor, President of O’Connor Creative and based in Hawaii, provides small to medium sized businesses, real estate professionals and financial firms with a one of a kind Madison Avenue marketing strategy at a fraction of the cost. Her company will develop a strategic program so the client’s marketing materials will get read, they will attract more clients and generate qualified leads on an ongoing basis.
