Everyday Marketing Ideas

Changing Companies in Markets Similar to Seattle Are Like the Changing Seasons

Building a business in Seattle and similar markets can often seem like seasons in a year. Hopefully, it doesn’t take a whole year to go through all of the seasons, but rest assured, business has its ups and downs. Below, we use the reference to seasons of a year to explain what’s going on when you build or expand your business.

Let’s start of with the season of spring. The weather is getting warmer and everyone is on a blitz to the lake. We’ve all started working on our six pack abs and started to eat right in anticipation of what’s about to come. We’ve all gone through our winter clothes and ditched the heavy stuff in way for our summer outfits.

The season of spring is much like starting a business initially, getting that sharp new recruit to start with your company, or having a great idea that you can potentially turn into a business. Anticipation is building in our careers or businesses and we just can’t wait to get crackin. Whatever it is that inspires us, we look forward to what’s around the corner if we put an idea into action.

The season of summer has finally arrived at last. Everyone is in great moods and we are all going to the lake / beach / hiking / etc. We’re not really doing a whole lot, but it feels like we are making some great progress. At least everyone’s morale is up and we don’t have too much to worry about.

In building a business, we have many things that we can celebrate. We successfully launch a new product line, land that big account, invent new systems that increase our efficiency, etc. Whatever your business is, this is the time when things are great. There may even be promotions, bonuses, dividends, etc. Everyone is happy and enjoying such a great time that they are having.

Sooner or later, we all know that winter is coming. We can tell. The trees are getting less green and are losing their leaves. Oh well, at least we still have football. We can rest easy knowing that we have our football traditions and holidays coming up. Summer may be almost over and things are changing.

In building a business, we all go through changes. As with every change, it’s uncomfortable. One of the only things that we can be absolutely sure of is that there is ABSOLUTELY nothing that we can be sure of. We all have to roll with the punches and deal with whatever change we may be going through. A client may change their specs of a project, the economy may change in your industry, or the government may mandate some new rule that makes it extremely hard to conduct your business. Roll with the punches and embrace the change. Don’t just move to Florida because you prefer warm weather. As the old saying goes, “the grass is always greener,” there’s always somewhere warmer. If you are truly committed to building your business, don’t let change stop you.

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