Everyday Marketing Ideas

- Marketing dominance strategies
In this category of strategies, you see the world and the market in terms of market share; you know your market share, classify yourself as a leader, challenger, follower or nicher. Then you plan your marketing strategy accordingly.
- Leader: you have market dominance, you need to stress that you are the dominant […]

There are some common sayings about planning that we have all heard, such as, ‘plan your work and work your plan’, and ‘do it once and do it well’. How many times have you heard companies say that they ‘under promise and over deliver’? They do this by perfecting their Lead Times, their systems and […]

In today’s society you will find there are numerous ways that a product, idea or slogan can be advertised. One simple and yet highly effective tool which is used and yet seldom considered by the public at large is that of a promotional T shirt. This T shirt has been designed to catch the attention […]