Choosing your corporate Christmas Card can be a tricky business. For one thing, there are so many people in your own organisation that will want a say in the matter. On top of that you have to be careful that the greeting satisfies today’s version of being politically correct. After all that, it is important […]
Choosing your corporate Christmas Card can be a tricky business. For one thing, there are so many people in your own organisation that will want a say in the matter. On top of that you have to be careful that the greeting satisfies today’s version of being politically correct. After all that, it is important […]
The identity of a company is equivalent to its core, from where the mission, vision and strategy originate. The image of a company is the impression that it leaves upon the world around it (environment). In some cases, the identity and image of a company match perfectly. We are then talking about the congruence of […]
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