New Year is the most festive occasion much-awaited by everybody. On this occasion, everyone makes it a point to have fun, forget all the problems of the past year, and start a new one. With this in mind, you can make your business more popular to your market by creating promotional New Year items for […]
- Marketing dominance strategies
In this category of strategies, you see the world and the market in terms of market share; you know your market share, classify yourself as a leader, challenger, follower or nicher. Then you plan your marketing strategy accordingly.
- Leader: you have market dominance, you need to stress that you are the dominant […]
There are some common sayings about planning that we have all heard, such as, ‘plan your work and work your plan’, and ‘do it once and do it well’. How many times have you heard companies say that they ‘under promise and over deliver’? They do this by perfecting their Lead Times, their systems and […]
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