May 14th, 2013 Filed under: Marketing Ideas — Marketing Ideas Author
In a nutshell, this list is a real life list that I’ve implemented before in trying to gain traction for my new business, but also to get out there and let the community know what I do and how well I do it. I’ve also used this to help other local businesses gain more market share in their brand awareness as well as bring in more leads for their business.
10. Browse the internet for relevant and related websites in your industry
9. Visit the local chamber of commerce
8. Visit a local networking group
7. Create fliers for your business and hand it out on car windows
6. Door to Door marketing
5. Get a twitter account and start engaging users who use your keywords
4. Ask your email list for referrals to potential clients
3. Run a Google Adwords campaign or Yelp campaign
2. Create some Facebook Ads
1. Do AMAZING work for a local charity then use that as a tool to show off your skills
One of the companies that I have helped is a local torrance painting company that wanted to accelerate their business using some strategic ways to do so. They ran a Yelp campaign, did the door to door marketing, joined a networking group, and re-designed their website for optimal search engine indexing as well as lead generation capture.
We moved from non-existant on the search engines to being on the first page of Google for 5 different local search terms. The ultimate goal will eventually be to rank on the first page of Google for over 50 relevant and local keyword searches. The catch for this particular project is to combine both the online marketing with the offline marketing.
Also, the reason why we are setting our goal at 50 keywords is because we’re breaking it up into 5 different specific local searches. We have 5 particular areas that we’re trying to rank for and put up relevant content for. Hence, our ability to scale and create all this content must be in place.
When this south bay painting contractors company is doing what they need to do offline, such as the networking, handing out fliers, visiting home door to door, it increases our chances of pulling in more website traffic because more than likely the folks they meet with do a google search and end up on our site. So as you can see here, its definitely a strategic way to go about marketing your local small business.
The idea of having a balance with what you do online and what you do in the streets and trenches is how you will start to see some traction and results from your marketing. As long as you are able to capitalize on both marketing channels, you’ll be in good shape!