When it comes to Affiliate Marketing, one of the most important things you learn right from the beginning is the importance of the web page a customer goes to gather more information about the product you are promoting. With landing web pages, you have two options. You can use a direct link, also called an Affiliate link, that leads your potential customers to the parent company’s product capture page. You can also choose to create your own unique capture pages.
As stated, while you are learning the ropes of Affiliate Marketing, using the link to the product page that is provided to you is helpful. The page is already created. The graphics, text, and other pertinent information is already wrapped in a nice little package for you. It eliminates extra work that you would have to do. Unfortunately, after a while and you learn more about what techniques work for you, you will gain the knowledge that you need to create unique capture pages of your own so that you don’t have to rely on the one that you are provided.
If you were looking for a specific product and used a search engine to find it, you would get a list of websites that would match the keywords that you used. Let’s say that you click on one of these links and were taken to a product page. This page would contain information about the product, testimonials from customers, and other pertinent information. All of this content is on one web page. A website has multiple pages that readers can access to do research and find helpful information. A product’s capture page is different because it doesn’t have these pages.
When you work through the various promotion techniques of affiliate marketing, you learn that you have your own individual style and way to go about things. This is reflected in your tone or the voice you use for your content. It is important to keep this same tone throughout all of the content you write, from your articles to your capture page. It conveys consistency to your readers.
It is important to understand how bad using duplicate content is. When you read about avoiding duplicating content for search engine requirements, you should know that this means more than just reusing content of your own or someone else. This also applies to reusing content that may be provided by the merchants that you are signed with. It is common for merchants to provide their affiliates with content that can legally be reused to promote the product, but no one really considers how much this content is used by others. Capture pages fall into this category as well.
There are quite a few different ways that you can make your own capture page. You can learn all about how to make one from scratch, or you can use a template to help you. For this purpose, finding a template might be beneficial for you. A template will already have the layout of the capture page completed. All that you will have to do is put the content, graphics, or other parts into the locations where you would like them to go in the layout.
There are definitely some benefits to using the merchant’s capture pages, but only temporarily. Unless you don’t intend on promoting the product for a long period of time, it makes sense to learn how to create your own unique capture pages. Since Affiliate marketing isn’t usually a temporary thing for people who are serious, start learning as soon as you can. The less time that you have to rely on a pre-made page means less time that you are using the same capture page as hundreds of other people.
There are professional designers who are skilled in the art of capturing leads with a unique capture page. Here is a professional service we have reviewed to be one of the most reputable for Lead Capture Page Design. With unique pages designed for your specific needs and product/services, Custom Capture Pages are most definitely the way to go for the winning edge.