Archive for February, 2010

Smarter Marketing – Are Unintended Messages Costing You Business?

Friday, February 26th, 2010

I'm not sure that a welcome mat in front of a business ever made anyone feel truly welcome, or a notation on a receipt saying that it has been someone's pleasure to serve you made up for the indifferent treatment delivered by the server who dropped it on the table.Businesses ...

Keys to a Successful Medical Referral Marketing Program

Thursday, February 25th, 2010

These are the Keys to Success that everyone implementing a Medical Referral Marketing program should follow:1. Don't stop your other advertising if it's generating a profitable return-on-investment. Always have a comprehensive marketing program for your practice. Never have "all of your eggs in one basket".2. Have patience. Remember that it ...