In my years as a video business entrepreneur, the months of November and December have always been slow. Clients are preparing for vacation and the last thing on their mind is executing a video production agreement. So, instead of worrying about why we aren’t busy, I channel that energy into marketing my company. Here’s a […]
I’m not usually an advocate of giving away free video production services to non-profit organizations unless there is a direct marketing benefit for your video business. If you are wondering whether to say yes or no when a non-profit requests your services on a pro bono basis, ask yourself the following questions:
1. Are any of […]
I’m not sure that a welcome mat in front of a business ever made anyone feel truly welcome, or a notation on a receipt saying that it has been someone’s pleasure to serve you made up for the indifferent treatment delivered by the server who dropped it on the table.
Businesses put a lot of effort […]
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