Archive for June, 2009

Hotel Marketing Plan – A 6-Part Sample Outline

Sunday, June 28th, 2009

A hotel marketing plan is your action plan to fill the rooms of your new hotel. A marketing plan focuses on the four Ps (Product, Promotion, Price and Place), but doesn't neglect customer retention and key partnerships. All of these elements should be specific to your hotel's intended customers and ...

Making the Main Thing the Main Thing in Your Marketing Message

Saturday, June 27th, 2009

You've probably heard the proverb, "The main thing is to keep the main thing the main thing." It sounds easy. But when you've got a myriad of potential marketing messages swirling around your mind, it's anything but easy. You know your business like no one else does. You know what ...