Archive for April, 2009

Using Latency to Improve Customer Retention

Saturday, April 25th, 2009

If you record the date of every customer transaction in your database, you can use the power of latency Latency to help improve your customer retention.Latency is simply the average amount of time between customer transactions. You'll typically find the Latency between the 1st and 2nd purchase to be different ...

Posted in Uncategorized | No Comments »

The Value of Mediocrity – When Good Enough is Good Enough

Friday, April 24th, 2009

Excellence comes at a price, usually in time and money, but mediocrity comes at a greater price. Our company has devoted thousands of research hours looking at businesses both online and offline. It seems that a majority of businesses don't see the value of investing into being excellent, or they've ...

Posted in Uncategorized | No Comments »

« Previous Entries
Next Entries »