Whenever I ask the average business owner what they want out of their business, I always get the same reply: “More customers”, “more money”, “more profit”. However, when I ask these same business owners HOW they intend to get results, I always end up getting mixed responses.
For some strange reason, not many people in business […]
Before you can even begin to put together a plan for marketing your business, you have to know the 3 main building blocks of any and all of your marketing activities:
1. Know who you’re marketing to
Who are you marketing to? Who are you trying to sell to?
Who is your message and marketing communications directed to? […]
“Here we go again,” Harry heard himself grumbling under his breath. Once again he was waiting for his marketing seminar partner, Tom, to bring the audio-visual equipment. It needed to be set up and tested well in advance of their 7:30 a.m. presentation for the local Chamber of Commerce. Harry’s PowerPoint was on the fritz […]
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