Archive for December, 2008

How to Market in a Really Bad Economy

Wednesday, December 31st, 2008

Eight marketing ideas to help your small business during a bad economy.Even if your company is doing well during a down economy, you need to make plans for customers who may start cutting back. They key is to shift your marketing from image-oriented marketing to direct response, measurable advertising.If ...

Step Away From Your Computer and Discover Today’s Hottest Trends

Monday, December 29th, 2008

I know, I know. Everyone uses Google Trends to see what's hot and what's not. And while I use this dandy online tool myself, my most frequent gauge of buzz isn't Google . . . in fact it's not even on the computer.My secret "pulse taker" is out my front ...