Everyday Marketing Ideas

Eight marketing ideas to help your small business during a bad economy.
Even if your company is doing well during a down economy, you need to make plans for customers who may start cutting back. They key is to shift your marketing from image-oriented marketing to direct response, measurable advertising.
If your business is already feeling […]

I know, I know. Everyone uses Google Trends to see what’s hot and what’s not. And while I use this dandy online tool myself, my most frequent gauge of buzz isn’t Google . . . in fact it’s not even on the computer.
My secret “pulse taker” is out my front door and down the hill […]

For those of you who don’t watch professional football, let me give you a (very) brief synopsis so you have some context. (Trust me, this will be worth it.)
Brett Favre, who was the quarterback for the Packers and is considered one of the top quarterbacks ever to play the game, retired last spring, then decided […]