Archive for November, 2008

Indirect Channel Partner Recruitment Report – From Foundation Network

Wednesday, November 26th, 2008

IntroductionRecent research conducted by Aberdeen Group amongst technology vendors suggests that 52% of the best in class vendors are implementing strategies for partner recruitment. 38% are focused on growing business through existing partners and only 28% have a strategy for empowering their most successful partners.This appears to indicate a prevailing ...

Basic Development of the BSC For Marketing

Monday, November 24th, 2008

We all know how important marketing is in the success of any product or service offered by any company or enterprise. After all, success is not determined by the mere production of a particular product or the mere availability of a particular service. These products and services should still be ...