Conference Folders - A Truly Versatile Promotional Gift
Promotional bags have been used as corporate gifts for a long time, from simple nylon exhibition bags to luxury leather document folios, each with a particular niche, each suitable for a particular event and target audience, but what happens if you are looking to find a far reaching product, able to push your brand further at a good price and suitable for a wide range of uses? Conference folders and the higher end leather conference folders may well be the magic promotional product that covers all areas.
Conference folders can be relatively inexpensive, certainly they are more costly than a simple printed nylon bag, but you would not be giving them out to hundreds of people, simply targeting your required audience is enough. Conference bags are useful and continue to be useful for quite some time, good quality conference bags could last several years. At the cheaper end of the scale, they offer a good printable area, are hard wearing and will carry your brand further for longer. Target lower management and supervisory staff with the cheaper conference bags, they will no doubt use them every day, feeling that their new document folio gives them a certain style, mimicking the leather folios that executives often carry.
Leather conference folders can be considered the high end of corporate gifts, simple and stylish their target audience are upper management and executive level. Classy leather conference folders are a natural choice for getting your brand under the nose of the decision makers, almost every executive will carry a leather folio into every meeting; imagine if this folio displayed your branding? If you are using leather conference folders in this way, it is important to understand that over the type sales hype, garish logos and large, colourful text is unlikely to sit well with this type of person. Instead, aim for some discreet, subtle branding, possibly just a simple embossed logo, your company name and possibly your telephone number or website address.
Many people consider conference folders to be primarily handed out at conferences, and although this is fundamentally true, there are some other great ways to distribute either conference folders or leather conference folders. Why not put together a marketing pack that is designed to be presented within the folder? Some A4 sales literature in the pouches, cards outlining key features of your product or service in the pockets, add a branded pen and possibly a branded notepad and you have yourself an entire sales package delivered in a stylish way.
Conference folders and leather conference folders make an exceptionally attractive promotional gift, and if used correctly can carry your brand to new people for many years, whilst the initial cost may be higher than some other forms of promotional bags; the longevity of conference folders repays this short term investment back time and time again. By carefully targeting the receiving audience of your conference folders, you can get your brand name under the eyes of the people who make the decisions.
Having been a marketing consultant for many years, Fiona Anderson now specialises in attracting corporate business through effective use of promotional gifts. Contact Leighmans for more information.
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