Archive for September, 2008

Meet Your Customers on Another Psychological Level

Friday, September 26th, 2008

The identity of a company is equivalent to its core, from where the mission, vision and strategy originate. The image of a company is the impression that it leaves upon the world around it (environment). In some cases, the identity and image of a company match perfectly. We are then ...

Effective Exhibition Stand Design

Thursday, September 25th, 2008

Exhibition stand design provides one of the best marketing tools available to exhibitors who wish to communicate their product/s and/or brand to the public and business to business sector users.With a huge choice of exhibitions to choose from, companies find themselves attending exhibitions that are not directly related to their ...