Everyday Marketing Ideas

How to Identify the Essential Structures of a Money-Making Sales Letter

Monday, July 28th, 2008

Once you decide to write a powerful, money-making sales letter, an important thing to realize is that there are two structures you're building simultaneously. One which is seen - the physical structure. The other which is unseen - the "invisible" (psychological) structure.The physical structure is the easiest one to identify. ...

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Chiropractic Marketing – Is This Part of Your Chiropractic Marketing?

Friday, July 25th, 2008

"Nothing Can Stop A Trane"... That's what I read this morning on the side of a big white truck, as I was pulling out of the health club parking lot."What the heck does that mean", I thought to myself. "What are they selling?" Luckily, I was able to catch a ...

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