Let me give you one of the cornerstones of successful marketing. “Know yourself.” Its an adage that reaches back to antiquity, but it hold true to modern times as well. You probably heard it from Socrates, though its been attributed to a handful of old Greek writers, poets and philosophers. Ok, the history lesson is […]
The fuel that drives the referral marketing process is the testimonial story.
Testimonials happen when one person shares with another about the positive experience they’ve had with your company. A good testimonial is worth its weight in gold and is as close as you can get to sure sale from a new prospect. But do you […]
A doctor and his practice need advertisement just like any other business. The internet is a great resource for marketing for physicians. In an age of technology and electronic communication, a doctor’s own web site is an ideal way to reach thousands, if not millions, of potential patients. In order to optimize a doctor’s medical […]
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