Let’s face it. Most business leaders and marketers do not do a sufficient job with the market research component of their strategic planning. There are a few reasons behind this:
1) It’s not real exciting (unless you’re the analytical, data-head type)
2) It can be incredibly expensive (and we want to save the budget for the fun […]
A mature database marketing program spends under half of their funding toward image awareness and sales lead programs.
It seems the majority of business to business marketers put over 90% of the budget into image enhancement, market awareness and sales lead generation programs, while under 10% goes into database marketing. This approach is incorrect.
As an alternative, […]
Have you ever heard a business owner tell you that “everyone is a prospect?” If you think the same way about your market hopefully this will change your mindset forever!
Successful marketing is made up of a series of successful messages that speak specifically to your audience. Yet, many independent professionals and business owners speak in […]
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