Everyday Marketing Ideas

Direct Marketing – Don’t Get Lost in the Details

Wednesday, April 30th, 2008

Too often, business to business marketing people get caught up in the little details of direct mail instead of honing in on the top factors which determine success: the list, the offer, and the results. For example, are you fussing over whether you should use white or gray paper for ...

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The Impact of a Product Launch

Tuesday, April 29th, 2008

It wasn't that long ago that Apple launched its new Iphone. All over the news I saw report after report on not only the new gadget but also the impact it was having on Apple itself. Product shares went up, business for that quarter was expected to be wonderful, and ...

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