Too often, business to business marketing people get caught up in the little details of direct mail instead of honing in on the top factors which determine success: the list, the offer, and the results. For example, are you fussing over whether you should use white or gray paper for a campaign? This decision won’t […]
It wasn’t that long ago that Apple launched its new Iphone. All over the news I saw report after report on not only the new gadget but also the impact it was having on Apple itself. Product shares went up, business for that quarter was expected to be wonderful, and Apple was reaping the benefits […]
If you’re a sunglass retailer dealing in sunglasses of any kind, your bottom line should be finding ways to increase your sales as much as humanly possible. It doesn’t matter if you’re selling thin little wire frames at three dollars a pair or Oakleys at five hundred dollars a pair; more sales equals more profit, […]
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