The Right Designs and Printing Company Questions for Do it Yourself Marketing
Many people fail to see what difference a copy writer, a marketer and an advertiser can make for a campaign. After all, it seems that putting your company name or product name isn’t all that hard. Make a sentence or two and you are done. You simply forward your design to a printing company and you have nothing else to worry about.
There is more to just printing your name on a piece of paper and expect people to know you, remember you, and even respond to you. You need not have a four-year course on marketing to do it, but you would need a lot of experience to compensate. You would have to know who your clients are, how are you going to address their needs, what image or identity you want to project and more.
The questions may look simple and practical, but make sure you apply it to your campaign and design. You wouldn’t want to waste your prints by rushing into marketing or advertising without planning on how you can fully maximize it.
The Right Questions and the Right Moves
Not all companies are made the same. Not all companies have the same target market. Not all companies can use the same strategy. Marketing and advertising involves a lot of factor to consider in order for you to successfully promote a campaign, increase sales, and improve your visibility.
Here then are a few variables and situations to consider when you want to create your own marketing campaign.
1. Is your business at a beginning state, growth stage or maturity?
It is best to position yourself in the market and consider what you currently have and don’t have. Make a priority list of what you need.
If you are just starting out, you may not have all the capital you need to afford an aggressive campaign. Start by building your business identity and printing business cards you can give out to clients, letterheads for correspondence and such.
If you are a growing company, it may be time you try to play with the big boys. If you can afford to print and mail out catalogs, then do it. Establish your name or brand in every household and aspire for bigger dreams.
2. Have you identified your market?
The market is as diverse. So you can divide them and categorize them by demographics, socio-economic status, location, and such. Identify who are your potential customers and sell your ideas and messages to the right crowd.
Decide if you are more into business to business clients or business to consumers. Identify an age-group, a particular lifestyle and such. Niche markets are more likely to respond and become your repeat customers.
Send out your direct-mail campaigns once you have identified your market. Use a mailing list of your own or generate one from credit report companies who can accurately give you working or active addresses.
3. Based on the product or service you are selling, what image do you wish to project? Identify your unique selling propositions.
Brand yourself different or better from the competition. Make these apparent in the copywriting of your materials such as brochures, posters, banners and so on. Create a consistent and confident selling proposition that would help you establish yourself in the market.
If the competition were boasting of fast service, try to beat it with 24 hours service offering - again, do this is if it is applicable to your business. And for everything else, deliver what is expected of you.
Plan your marketing campaign with these questions for starters. And for any printing information, just go to your printing company for any ideas or assistance on printing so you can get the most out of your budget and your marketing materials.
Loves to read and talk anything under the sun. From current events, magazines, social life, metro lifestyles, traveling etc. Not a born writer but experience could make a difference. He also loves to eat especially travel in different places. Going to beaches and mountains really completes his life.
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February 26th, 2008 at 5:41 pm
A great informative blog, thankyou. Good tips, some I have heard of and some new but it is always beneficial to repeat courses as it brings along motivation.