Promotional Products & Gifts for Estate Agents
When the housing market slows down as it seems to be doing now, the business of estate agents gets highly competitive. If your agency is looking at ways to increase sales, viewings and bookings, promotional products have a lot to offer. There are many different ways that estate agents can use such gifts and items to increase listings, entice new buyers and increase the name recognition of their agencies.
Increasing Name Recognition
In the realty business, your biggest asset and advertisement is your name. The more familiar your name is, the more likely it is that you’ll be the person called when someone is looking to buy or sell their property. Here are some steps you can take to make your name more known in your community:
- Take every opportunity to give out business gifts with your name on them. Printed pens and keyrings are great, but don’t forget travel mugs, calendars and note pads. Choose items that will be used and seen often for the maximum return on your investment.
- Be active in your community. People turn to people that they know when it’s time to sell or buy a home. Sponsor youth sports teams, supply drinks or make contributions to local non-profit events. You might, for instance, supply 250 t-shirts printed with a slogan and the name of your firm for a local charity walk or community cleanup.
Increasing Your Listings
If you’re a listings agent, you know that both quantity and quality count. The more houses you list as an agent, the higher potential you have for earnings. Promo gifts can help you add more properties to your listings in a number of different ways.
- Choose a range of giveaways as a thank you to those people who refer a homeowner to you who lists their house for sale through you as a result of that referral.
- Use gifts to increase your name awareness in your local community.
- Send out targeted direct mail to local homeowners with an invitation to call you if they’re trying to sell their homes. Include a small gift printed with your name. Research has shown that people remember best the advertisers that include promotional business products in their direct mail adverts.
- Offer a free gift to homeowners who set up an appointment to discuss selling their homes. After all, you can’t sell a house until you first sell yourself as the right estate agent for the job. The right products can get your foot in the door, so to speak, so that you can present your qualifications for the job.
Increase Your Sales
Of course, no matter how many houses you list, you only get your commission when you sell a house. You can use promotional products to bring people to view specific properties. You can also offer incentives to prospective home buyers as a way to thank them for their time when they agree to meet with you about their home buying options. Here are a few of the ways that they can be used to increase your sales as an estate agent.
- Give away promotional products like pens, refrigerator magnets and key rings at open house showings. They’ll help add to the festive atmosphere, and help spread the word about your business.
- Offer a more valuable incentive gift to those who agree to hire you as a buyers’ agent.
- Offer free promotional business gifts to potential home buyers who come in to the office to discuss their plans to buy a home with you.
Gareth Parkin is the co-founder of Ideasbynet, the UK’s leading online promotional gifts and custom printed promotional products supplier based in the north of England. Established in 2001, he has taken the UK gift market by storm by the application of the latest seo marketing techniques. For more visit www.ideasbynet.com
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