Everyday Marketing Ideas

Postcards are popularly used as correspondence between friends or family. When you want to show your customers that they are part of your growing business and are seen as family, use your postcard design to create this meaningful business.
Some schools of thought point out that the relationship between businesses and their customers are adversarial. Businessmen […]

One of the services I provide for my clients is sales copy critique, and one of the problems that I see very often in sales copy is “too good to be true” syndrome. I understand the importance of highlighting the great benefits of your product or service; but it’s important to address the downside also.
Many […]

Just like any normal petite person would do, you would surely not do things or even buy items that are not fit for a small person. In fact, you would look for clothes and shoes that fit you.
Similarly, when you’re a business owner operating a small business, you definitely do not put your efforts and […]