Could Cell Phones Be a Cultural Connector
Can you image traveling 20 kilometers (12 miles) everyday - just to charge your cell phone? There may not be electricity in the village of Kajrai, India, but can get a cell phone signal. Forty villagers now have cell phones according to an article published by IBN.
Without roads, these villagers travel by foot to Mandi Bamora, another village almost 10 kilometers away. The government has seen much success in making the entire country broadband accessible, however providing electricity to the nation is not keeping pace.
As the infrastructure is built, rural Indians are finding the cell phones to be valuable, giving them to relatives in other areas and the security should there be an emergency.
The Amish culture has also had a significant cultural change due to the cell phone. This is a culture where modern conveniences are shunned in an attempt to remain separated from the non-Amish world — which might distract them from devoting their lives to God.
The Amish do not connect their homes to the rest of the world through water, sewer, phone, or electrical lines. A farming culture, they do not drive cars or tractors, and use horse driven carts to take crops to market. Many view the culture as stuck in the 1800s.
Despite this living style, most Amish families now have one or more cell phones, recharged by individual power generators on their property.
I wonder if the Amish talk on the phone while driving their buggy?
Certainly knowledge of the acceptance of the cell phone opens many doors for entrepreneurs and salespeople as demographically marketing is now profitable for many cultures. Perhaps they could be the secret to connecting your business to a new marketplace.
Rick Weaver is an accomplished business executive with a wealth of experience in retail, market analysis, supply chain enhancement, project management, team building, and process improvement.
Rick career began in retailing as a stockclerk, eventually becoming the Director of Vendor Development at Kmart Corporation during it’s heyday. In this position he worked with hundreds of Kmart’s suppliers to improve mutual processes, procedures, and profits.
As a consultant, Rick has worked with companies in various industries to develop leadership and business strategies.
As an entrepreneur, Rick has founded or co-founded six successful organizations, including non-profit and for profit.
Now in his role as president of MaxImpact, Rick uses his vast experience helping individuals connect to their dreams and teams connect to a common vision.
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