My Top 10 Best Guesses as to Why You May Not be Using Writing to Market Your Business Yet
Article marketing, publishing and writing in general are invaluable forms of communication that create credibility and visibility for almost any business. And yet, there are countless businesses, consultants and entrepreneurs who choose not to take advantage of this form of marketing. In wanting to understand a little more about why this might be, I came up with a few possible reasons why a business would not want to publish.
In no particular order, my best guesses as to why you may not be using writing to leverage your business are:
1. You don’t want to be remembered.
2. You love repeating yourself. You love repeating yourself. You love…
3. The years of experience you have in your profession really haven’t taught you anything.
4. You want your business to remain top secret.
5. You have no opinions.
6. You believe there is nothing in your profession that could possibly be improved upon.
7. You already have all the clients you’ll ever need or want, and they’re all a perfect fit.
8. Your clients already know everything there is to know about what you do and how you can serve them.
9. You believe writing is akin to unsafe sex - do it once and it may haunt you for the rest of your life, so it’s best to just not do it at all.
10. You took your mother’s advice to heart when she said, “If you don’t have anything nice to say, don’t say anything at all.”
Hopefully, you found a bit of humor in this list. But if you also thought “that’s not true” while reading any of these, that’s a great place to get started. Just remember: good writing isn’t in the writing, it’s in the editing.
Lori Chance is a writing coach who uses her experience as a life coach, mother, woman and entrepreneur to enhance the lives of herself and others. She recently published Who Am I? How to Answer the Single Most Important Question You’ll Ever Ask, a resource for women in transition.
Feel free to learn more about Lori online at Destination Words. You may also enjoy reading of her blogs.
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