Every quarter, many companies conduct a channel-marketing workshop for sales and marketing managers from many different types of companies. Many-even large Fortune 1000 companies-do not use formal customer research as a strategic marketing tool.
Some of their main excuses include:
“Sales people talk to customers all the time. They bring a lot of customer insight.” […]
In today’s business world, you can’t help but handle all sorts of customers from all countries. Additionally, while you’re doing business with clients from countries where English is not their common means of conversation, then here is where bilingual business cards come into play.
Imagine you’re at a certain social occasion where a speaker from […]
Niche Marketing, it is one of those things that is so simple that it is complex. The understanding of the niche market and the customer that fits the profile for that market is one of the main reasons why small businesses excel, yet the lack of understanding of it one of the top reasons why […]
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