Archive for October, 2007

A Bad Elevator Speech Could Be Costing You Money!

Tuesday, October 30th, 2007

Imagine this - you are at a business conference featuring Donald Trump as the keynote speaker - whether you like the man or not, there is no denying that he understands business and how to succeed at it.So, you're on your way to the keynote address and just as the ...

A Case for Market Research – Do You Really Know What Your Customers Think?

Monday, October 29th, 2007

Every quarter, many companies conduct a channel-marketing workshop for sales and marketing managers from many different types of companies. Many-even large Fortune 1000 companies-do not use formal customer research as a strategic marketing tool.Some of their main excuses include: "Sales people talk to customers all the time. ...