Offering Free Incentives To Build Your Potential Customer List
Lets say you are involved in the Golf industry and you publish a website about Golf tips and teaching. Your main potential advertisers are providers of golf products, which helps the golfer to play a better game. Your readership is made up of people who want to play better golf.
Ideally, you want to offer a valuable freebie to the manufacturers and end-users, but you mainly want to target the manufacturers. After all, they are your potential advertisers.
Now the purpose of this freebie, is to build your list, so you need something that is going to be of value to the manufacturers.
If you were to offer The top 100 best seller list from Golf manufacturers this would actually give your advertisers some competitive information at a glance and provide your end users with some great data about what certain manufacturers are doing in the marketplace. So, in this example, it would be a great freebie to offer general visitors to your website (as a golf equipment buying tool) and a competitive data resource for your advertisers. You could then offer this product as a basic pdf download and collect data about them for future use. This is a great way to build your list!
More importantly, if your potential advertisers start to trust you, it becomes more natural for them to see your other products as being of benefit to them this includes advertising!
Remember, dont offer too many things with a zero price tag. Most of your list will then come to expect all of your offerings to be free if you do and theyll sub consciously attach a no value label to whatever you offer. Either that, or theyll just wait for the free stuff to come along whenever you try to get them to buy something.
So, always try to mix your freebie information products with other paid for offers.
Your list is the future lifeline to your business, so build it well!
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