Everyday Marketing Ideas

Marketing Story – The Wisdom of a Jewish Businessman

Wednesday, June 27th, 2007

In 1946, there was a Jewish businessman and his son arrived United States. They were running business related to tools that made of bronze.One day, the businessman asked his son, " Hi, my son, now what is the price of one pound of Bronze?" The son, replied,"35cents, father."The businessman said," ...

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More or Less? The Great Real Estate Website Copy Debate

Tuesday, June 26th, 2007

There is a long running debate in business about long copy vs. short copy in advertisements, direct mail letters and websites.Which sells better? A lot of words on a page or a few strategically placed words? Have you ever thought about it?I was reading someones tutorial the other week ...

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