Archive for June, 2007

Marketing Story - The Wisdom of a Jewish Businessman

Wednesday, June 27th, 2007

In 1946, there was a Jewish businessman and his son arrived United States. They were running business related to tools that made of bronze.
One day, the businessman asked his son, ” Hi, my son, now what is the price of one pound of Bronze?” The son, replied,”35cents, father.”
The businessman said,” Yes, most of the people […]

More or Less? The Great Real Estate Website Copy Debate

Tuesday, June 26th, 2007

There is a long running debate in business about long copy vs. short copy in advertisements, direct mail letters and websites.
Which sells better? A lot of words on a page or a few strategically placed words? Have you ever thought about it?
I was reading someones tutorial the other week about how to get a […]

Customer Motivation Revealed

Tuesday, June 26th, 2007

Think You Know What Sells? Think Again!
Did you know there are only 5 reasons people buy anything? Basic Needs, Convenience, Peace of Mind, Ego and Fun. Thats it. Understanding these motivators is the key to successful marketing. The big marketing firms know this, and they make millions leveraging their knowledge. For any business to be […]