Archive for June, 2007

Referrals in Marketing Work When Your Actions Have This One Key

Thursday, June 28th, 2007

Coaches question: Did you connect with the two bankers you asked to meet from your networking partners?
Clients answer: Yes; I did call one and left a her a message.
Coaches challenge: And there were two; what about the second one?
Clients challenge: Hey; arent they supposed to call me?
This is the beginning of getting focused on a […]

Mortgage Loan Leads - What You Need to Know

Thursday, June 28th, 2007

When choosing a mortgage loan lead campaign, lead quality needs to be considered. Lead quality is determined by a number of factors. Each seasoned loan officer should be receiving, and working on, at least 3-5 “quality” leads per day unless they yield the same results through a consistent referral basis. The 3-5 range should keep […]

How To Profitably Market And Advertise Any Business

Thursday, June 28th, 2007

Business marketing is everything to your business. It will literally make or break even the next “big idea”. One of the main reasons why mostly all independent start up businesses fail is because they either lack some type of resource or do not have enough of it.
Throughout my own experience, “capital” is the number one […]